Team Garmin-Slipstream has announced it will be sponsored by POM Wonderful, the largest U.S. producer of the Wonderful variety pomegranates and maker of 100% pomegranate juice, for 2010.
The announcement comes on the back of the American team's excellent performance in the Tour de France, where it was second overall in the team classification, with riders Bradley Wiggins and Christian Vande Velde both finishing in the top ten of the general classification. The team is currently also in 10th position in the official UCI World Rankings.
Garmin-Slipstream is currently taking part in the Vuelta, its third Grand Tour of the season, and after yesterday's Stage 3, Tyler Farrar sits second in the points and fifth in the general classifications, while the team is in third place in the team classification. Later this month, a separate squad, including Wiggins, will race in the Tour of Britain.
As part of the sponsorship, POM Wonderful will provide the team's riders with the antioxidant power of POM Wonderful 100% Pomegranate Juice and POMx, the antioxidant super-extract.
The partnership will also see POM Wonderful and Team Garmin-Slipstream pursue ground-breaking sports physiology research on the health benefits of POM Wonderful 100% Pomegranate Juice as it pertains to recovery, combating oxidative stress and inflammation in an intense athletic context.
And don't forget the role of cycling component manufacturers. They make a lot rubbish. Aluminium stems with short fatigue lives, rubbish bottom...
The brand was bought by the Walton's (Walmart) a few years ago, so losing $70m+ is nothing to them. I also think most of that 'loss' is just moving...
Deleted i should learn to read the article more thoroughly before posting!
Eburthebike, I find it interesting how you a) seem to only mention disbenefits that will actually not affect the cyclists that are wearing a helmet...
I wanted to ask about how you were loaded, Andy, it obviously works but you appeared lop-sided and everything was up-front.
Vixa - wellness for cars - unironic app from the AA.
It was in his manifesto. Westminster have had years of notice.
It's my secret I've been kidnapped signal...it happened to come up on my Facebook feed so I took a screenshot, no visiting their site or giving...
I wonder if this has the same weakness as another RD with a large diameter pulley centre...
Kudos for all the info and an interesting topic - you really know your stuff. But at times it becomes hard to digest because so much info is being...