- News
- Reviews
- Bikes
- Accessories
- Accessories - misc
- Computer mounts
- Bags
- Bar ends
- Bike bags & cases
- Bottle cages
- Bottles
- Cameras
- Car racks
- Child seats
- Computers
- Glasses
- GPS units
- Helmets
- Lights - front
- Lights - rear
- Lights - sets
- Locks
- Mirrors
- Mudguards
- Racks
- Pumps & CO2 inflators
- Puncture kits
- Reflectives
- Smart watches
- Stands and racks
- Trailers
- Clothing
- Components
- Bar tape & grips
- Bottom brackets
- Brake & gear cables
- Brake & STI levers
- Brake pads & spares
- Brakes
- Cassettes & freewheels
- Chains
- Chainsets & chainrings
- Derailleurs - front
- Derailleurs - rear
- Forks
- Gear levers & shifters
- Groupsets
- Handlebars & extensions
- Headsets
- Hubs
- Inner tubes
- Pedals
- Quick releases & skewers
- Saddles
- Seatposts
- Stems
- Wheels
- Tyres
- Health, fitness and nutrition
- Tools and workshop
- Miscellaneous
- Tubeless valves
- Buyers Guides
- Features
- Forum
- Recommends
- Podcast
TECH NEWS
Firmlocke clothing brand launches
Firmlocke is the newest clothing company on the block. A joint project between two young graphic and product designers with backgrounds in road racing and endurance cycling plus their fair share of dirt jumping, the venture is born out of a love for fashion and cycling.
They've launched with an impressive 14 T-shirt designs each inspired by cycling in some way. It's not easy for a new cycle clothing company to stand out these days - there sure is a lot of competition - but we think Firmlocke have managed it with their designs.
Firmlocke are busy designing and manufacturing more cycle clothing that slips into that steadily growing gap between functional clothing and casual everyday clothing. According to Firmlocke's Alex Dowse, the clothing is for people who don't want to wear lycra and they're trying to create something that's perfect for the city. We can't wait to see the result of this expansion.
Check out the full range at www.firmlocke.co.uk.
David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes.
Latest Comments
- Another_MAMIL 41 min 8 sec ago
Who spends £55 on a bucket hat? You'd have to be a PNS to waste that much money on a bucket hat—it's not normal.
- Rendel Harris 50 min 13 sec ago
It's Haigh in the long coat.
- HoarseMann 5 hours 19 min ago
Not quite the same scenario, but has some similarities......
- HoarseMann 5 hours 38 min ago
“It all happened so fast,” the bus driver said in his statement. “To my horror I saw a male laid on his back with a mobile phone on his chest and...
- wtjs 6 hours 23 min ago
no one cares enough to fix it...
- wtjs 6 hours 32 min ago
I won't be getting anything on Friday...
- I love my bike 8 hours 25 min ago
It's in the land of the sidewalk, for better or worse, that driving 'right of way' does exist. . . and many other things they can keep as well!
- IanGlasgow 9 hours 36 min ago
CHPT3 is in receivership. Their website replaced by this notice. https://chpt3.com/
- Supervet 10 hours 23 min ago
I have started holding my breath for 5 x 30 seconds, that increases EPO, rebreathers not required....
Add new comment
5 comments
HAHA, £30 for a printed t-shirt.......really.
I could do about 10 embroidered for that on my machine
Go on then.
The difference between these guys and you is that they've done it, and all you've done is come on to a forum and criticise them for doing it.
Yes! There is always room in my wardrobe for a £30 cotton t-shirt with a made-up word on the front.
is there still room on the bandwagon for more printed t-shirt based aspirational clothing brands?
Nice if you like white... they must think they are the new Apple