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Box Hill road painting 1 (courtesy Andrew Wright)The National Trust loves cycling - and they've painted Box Hill to prove it (well, the road)
Some locals may be unhappy with the number of cyclists taking to Box Hill in Surrey, but the beauty spot’s owners, the National Trust, are embracing riders with open arms – and cycling features on one of three new graphics painted on the climb of Zig Zag Road that featured in last year’s Olympic road races.
The road was closed yesterday as workers ‘rebranded’ it with three stencilled designs that play on the ‘I [heart] NY’ etc theme, with the heart replaced by the National Trust’s oakleaf symbol.
One of those, pictured above, is ‘I love cycling,’ while the other two also have a connection of sorts with bike riding; ‘I love amazing views’ – one of the rewards for suffering up a climb – and ‘I love tea and cakes,’ which needs no further explanation.
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The road already has messages painted on it, many cheering on Team GB’s cyclists during the Olympics, and National Trust countryside manager Andrew Wright confirmed on Twitter yesterday, “Those Olympic messages will stay there as long as I am managing Box Hill!”
He added that the logos had only been stenciled on straight stretches of the road, and that the orange paint that has been used is non-slip.
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Next month, the ascent of Box Hill features on the route of the mass participation Olympic legacy event, the Prudential RideLondon-Surrey 100 and the pro race, the Prudential RideLondon-Surrey Classic.
The first piece of road art that adorned Box Hill was less tasteful than the latest creations – in May last year, shortly after the climb was resurfaced, a crude outline of what was unmistakably a depiction of a penis was spray painted on it.
With thanks to Andrew Wright of the National Trust for permission to use his photos.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Latest Comments
- BBB 2 hours 21 min ago
Inhumane system that now will be getting even worse.
- Bungle_52 5 hours 45 min ago
In case anyone missed it in yesterdays blog here are the two pevious articles. The second one contains the testimony from the driver....
- David9694 5 hours 54 min ago
The old role was appointed at the Mayor's pleasure; is in addition to the permanent staff of the Combined Authority. I'm not sure if Adam was an...
- WillPage 7 hours 20 min ago
Nothing says "welcoming environment" like uniformed thugs, umm I mean "security patrols " roaming the area.
- galibiervelo 8 hours 38 min ago
That is class news. Super bikes and vision. Bet there will be no stand at the Taiwan bike show next year! Big luck to all the team
- Destroyer666 9 hours 20 min ago
Pretty clearly stated several times in the text that the issue was not related just to his son. And besides, everybody watching the races could see...
- Rendel Harris 9 hours 36 min ago
All Fizik and Selle Italia saddles (though not all their other products) are made in Italy I believe, and their 3D printed models definitely are.
- chrisonabike 10 hours 1 min ago
If you're not on the road with a car, I bet its driver is much less likely to swerve into your space *. Because you're not "in the way"! (Any...
- mdavidford 10 hours 18 min ago
The problem with this argument, though, is that it's just not true....
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16 comments
The National Trust certainly appear to be trying to improve their relationship with cyclists and to 'branch out' to a wider audience - they're not just about big stately homes and a lot of people forget that. Lets hope that this is the start of bigger and better things to come from them!
previously I would have pointed to the NT's poor record on allowing MTB access to its land (despite its published policies)- generally the only access is the minimum legal eg bridleways. Whilst as a large landowner they could allow access by bike to vast areas just by giving permission like Forest Enterprise do and some Water co's
Anyway here was a recent move in the right direction and in an environmentally sensitive area permissive bridleways rather than open access probably the best way forward
http://www.ridesheffield.org.uk/2013/06/new-bridleways/
more of the same please
Shame Surrey council seem to have dumped a mile of loose chippings to "resurface" the road on the bit around Headly Heath at the back of Box Hill.
It's almost unrideable on a road bike at the moment - so anyone doing the lap of Box Hill or heading back Epsom way after climbing it is screwed.
National Trust is a great fit with cyclists, been a member for years and have taken a lot of routes along the historical houses and places. This looks great!
This is ace.
Not sure if the NT using the the same agency for it, but this is ace too: http://theclickdesign.com/projects/national-trust-natures-playground/
How about the NT making every Sunday before noon car-free to encourage more cyclists? (and safer cycling).
The FT London Sportive 'Box Hill challenge' was recently ruined by gridlock/obstruction caused by so many cars crawling and stopping on the hill in front of the competitors.
I don't think they like cycling that much, they need the car park revenue I think.
I <3 the National Trust!
If any of you are Twitter types @andyboxhillnt is very helpful on local info/closure of roads Tec and of course for giving a National Trust perspective
really love the new national trust branding and this is a great application of it!
Saw these today. They are quite striking. It would be nice to have something saying "if you want to drive quickly, don't come this way" or "I being called a cnut when I'm out for a ride with my son".
At least you're not getting called a cunt!
Where's the P*$$-off NIMBYs?
that's nice
I National Trust you too!
+1