Santini will begin to make protective face masks in the next few days after their factory announced they were switching production last week; and the organisers of the famous vintage bike race L'Eroica - who carry Santini as a headline sponsor - are launching a fundraising campaign to help finance the move.
L'Eroica's founder Giancarlo Brocci said: “As you all know, my mode of communication is very down to earth, familiar, in the style of Berruti (another foundind father of L'Eroica) and with his kind of passion.
"The first time I went to the Santini factory – they were already partners of Eroica – I remember how the owners, Monica and Paola, were delighted to introduce me to their father and founder of the business, Pietro. And I remember the pride with which they insisted on keeping the old knitting machines, the ones that were there when they started their quality work, along their fortunate entrepreneurial path.
"Santini is a partner of Eroica, and the factory started recreating those amazing wool jerseys that can now be found all over the world. Today, in the middle of this national emergency, the company has decided to start producing the masks that are increasingly difficult to find. What a heroic way to lend a hand and keep the light of passion and pride alive, in that proud heart of Italy that resists and will bounce back stronger and more conscientious than ever."
L'Eroica's campaign to raise funds is called 'STOPCORONA', with crowdfunding pages and links coming soon. Numerous bike brands have altered production in order to manufacture goods to help combat the spread of coronavirus - read off.road.cc's round-up here.