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3 comments
Truly frightening. As for cycling, it would just be more unnecessary technology.
Bear in mind that Google makes its money from advertising. These gewgaws cost a lot of money now, and are presently ad-free while they are trying to prove the concept, but eventually they'll want to integrate them into their much more lucrative and ongoing advertising revenue streams. So, when these do come to down in price, it'll be because the wearer will have ceased to be the customer and have become the product - just as you are now when you search Google, watch YouTube or use GMail (or use any other free online service: Facebook, Bing, Road.cc, etc.) So be prepared for little popups springing up in the corner of your eye as you cycle along a beautiful mountain pass, saying things like "You have been looking at handlebars a lot today, did you know ChainReactionCycles.com is giving 10% off all handlebars?"
Personally, the human-bicycle combination is transformative enough for me, I don't want a computer with a connection to Google's server farms butting in as well.
As for Team Sky using it, maybe there is a tie up and Bradley will be flogging them for Google in their next promotional video, but not in actual races (unless they do what Garmin did at first and provide dummy units.)
So you'd pay $1500 plus tax for a pair?
Even if I had that kind of money, I wouldn't want in at this early stage, don't get me wrong, I like the idea, but no good if you want to wear anything over your eyes.
But they wont be into any racing this year, the UCI would have to approve them first.
It would be cool though and even better if the team car could send messages through them