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National Highways to stop calling collisions 'accidents', as campaigners welcome "significant step" in recognising crashes are "not random events, but preventable incidents caused by human actions"

"For far too long, the term 'accident' has masked accountability and allowed society to dismiss the daily tragedy of road deaths and serious injuries as inevitable"...

National Highways has said it will stop describing collisions as 'accidents', the move welcomed by road safety organisations and campaigners who have made the case for a more accurate description of the preventable nature of road collisions.

The government-owned company responsible for operating, maintaining and improving motorways and major A-roads in England took the decision following campaigning and a consultation, long-time road.cc contributor Laura Laker today reporting the news in Fleet News having previously been part of the co-ordination of the Road Collision Reporting Guidelines, launched in 2021, to encourage the UK media to similarly avoid using the word 'accident' to describe collisions and to acknowledge the role of humans in reporting, rather than writing headlines such as "car crashes into tree".

National Highways has today confirmed it will phase out use of the word 'accident' from communications, although it is accepted this may take time to update signage to reflect the changes out on the road network.

"We are committed to changing our terminology in line with the government, policy and road safety and transport organisations — while also taking in road users views and prioritising safety," a spokesperson from the organisation told Laker.

"We will continue to explore the most cost-effective options for changing this language on our electronic roadside signs, which we hope to do once all regions use the same national system for setting signs and signals.

"We are already changing the language we use in all the documentation and literature produced across our company, while also encouraging our supply chain and other partners to align with us."

RoadPeace, the national charity for road crash victims, welcomed the news, CEO Kate Davidson calling it a "significant step forward in recognising that road crashes are not random events, but preventable incidents caused by human actions".

"For far too long, the term 'accident' has masked accountability and allowed society to dismiss the daily tragedy of road deaths and serious injuries as inevitable. Changing this language is essential in shifting attitudes and ensuring that we, as a society, take road danger seriously. We look forward to seeing this change reflected across all platforms, from publications to digital signage, as National Highways continues this important work."

James Hassall of the Parliamentary Advisory Council for Transport Safety added: "We are slowly moving away from using the term 'accident' to describe anything from a vehicle stopping on a road to a serious collision where people have been killed.

"It's important we get the language right and this filters though from the signs on our roads, to the police reports and then how the incident is reported by the press."

AA President Edmund King has also previously commented: "Most crashes are not 'accidents' but are avoidable, normally by drivers and other road users paying more attention. Describing every crash as an 'accident' in effect makes excuses for serious incidents."

In 2021, guidelines for reporting road traffic collisions, aimed at the UK media, were officially launched. The full guidelines can be found here, and below is a summary of the 10 key points:

1. At all times be accurate, say what you know and, importantly, what you don't know.
2. Avoid use of the word 'accident' until the facts of a collision are known.
3. If you're talking about a driver, say a driver, not their vehicle.
4. Consider the impact on friends and relatives of publishing collision details.
5. Treat publication of photos with caution, including user generated footage or imagery.
6. Be mindful if reporting on traffic delays not to overshadow the greater harm, of loss of life or serious injury, which could trivialise road death.
7. Journalists should consider whether language used negatively generalises a person or their behaviour as part of a 'group'.
8. Coverage of perceived risks on the roads should be based in fact and in context.
9. Avoid portraying law-breaking or Highway Code contravention as acceptable, or perpetrators as victims.
10. Road safety professionals can help provide context, expertise, and advice on broader issues around road safety.

However, a glance at media reporting of such incidents will quickly show that use of Reporting Guideline-friendly language has not been adopted universally, the BBC notably saying they "are guidelines, not rules" and often continuing to refer to road traffic collisions as an "accident".

In 2022, Radio 4 listener Toby Edwards complained to the BBC after an 11am news bulletin announced that "figures show that 39 people died after road accidents involving the police between 2021 and 2022".

Edwards asked the BBC's Complaints Team if the broadcaster was "sure that all of these collisions were indeed accidents", or whether "the term 'accident' was used mistakenly instead of saying 'crashes' or 'collisions'?"

In reply to the letter, the BBC's Complaints Team said:

 We note your concerns about our use of the world 'accident' in the news report. We were referencing data released by the Independent Office for Police Conduct (IPOC) that said: '39 people died after road incidents involving the police between 2021 and 2022'.

We've discussed your concerns with senior staff in BBC News and, although we take your point that 'collision' may have been a preferable word, our job is to write radio scripts that are relatable and understandable, and we try to use language that ordinary people use, not the language contained in reports and documents.

Traffic 'accident' is common parlance and we don't feel here its use materially altered the accuracy of the story. The Road Collision Reporting Guidelines are guidelines, not rules.

 As recently as September the BBC was faced with more criticism on the subject of appropriate language.

The BBC apologised for its use of the word 'accident' in a headline and story concerning the deaths of US ice hockey star Johnny Gaudreau and his brother Matthew, killed while cycling by a suspected drink driver who allegedly told police at the scene that he had consumed "five to six beers" before the fatal crash.

BBC describes crash as accident in original headline on Johnny Gadreau fatal collision with drink driver (alem Country Police,Columbus Blue Jackets)

Responding to a complaint from a reader, who described the vocabulary used in the article as "biased and incorrect", the broadcaster said that it was "sorry if you did not appreciate how we chose to cover this issue initially", noting that the headline had since been changed to clarify that the Gaudreau brothers had been killed in a "bike and car crash", while removing all references to an 'accident'.

Dan is the road.cc news editor and joined in 2020 having previously written about nearly every other sport under the sun for the Express, and the weird and wonderful world of non-league football for The Non-League Paper. Dan has been at road.cc for four years and mainly writes news and tech articles as well as the occasional feature. He has hopefully kept you entertained on the live blog too.

Never fast enough to take things on the bike too seriously, when he's not working you'll find him exploring the south of England by two wheels at a leisurely weekend pace, or enjoying his favourite Scottish roads when visiting family. Sometimes he'll even load up the bags and ride up the whole way, he's a bit strange like that.

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24 comments

Avatar
alexuk | 4 weeks ago
1 like

Sticks and Stones. Beggars beleif. How about actually doing something to prevent these incidents, rather than wasting time and money on vanity exercises, by focusing on changing the words they publish on X and Facebook. Sometimes the snake is just eating itself.

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OldRidgeback replied to alexuk | 4 weeks ago
9 likes

Not really - use of the word 'accident' implies that an incident was unavoidable. Almost all road crashes are avoidable and are caused by people doing things like going too fast or being under the influence or being distracted or whatever. It's a small but significant step as it will help to force people to take responsibility for their actions.

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john_smith replied to OldRidgeback | 4 weeks ago
0 likes

"Not really - use of the word 'accident' implies that an incident was unavoidable."

At a certain point it will have become unavoidable, as is generally the case with accidents. All accidents are ultimately a consequence of decisions made by human beings. The difference between these and others lies in the nature of those decisions.

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OldRidgeback replied to john_smith | 4 weeks ago
3 likes

A crash caused by excessive speed or DUI or phone use at the wheels is not an accident. Most crashes are caused by failings that could have been avoided. Don't drive too fast, don't drink and drive, don't use your phone at the wheel. 

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john_smith replied to OldRidgeback | 4 weeks ago
0 likes

They're accidents insofar as they are chance events that were not brought about deliberately. Whether something is a failing or not is a subjective moral question or a matter of convention, which doesn't alter the chance nature of an event.

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chrisonabike replied to john_smith | 4 weeks ago
3 likes

Hmm... splitting hairs here.  The degree of volition is less than "I bought a gun and shot them" but the likely consequences - while having some degree of chance - are entirely foreseeable.  (Unless you can show intellectual deficit in the individual, in which case they shouldn't have a driving licence anyway).

Anyway, stick with crash, you can't go wrong.  That simply sums up what happened.  Going further ("accident") is commentary.

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john_smith replied to chrisonabike | 4 weeks ago
1 like

There was actually a criminal case in Germany a few years back in which the judge argued that the defendants' actions were akin to shooting a gun in a busy city centre. (Two young motorists had raced each other through a city centre and driven through a red light at high speed. Another motorist died after being hit by one of them. The defence had argued that the collision had been accidental.)

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Bungle_52 replied to john_smith | 4 weeks ago
3 likes

The quote below appeared on roadcc some time back and I think it sums up accidental quite well.

Quote:

There once was a term in the military called "Accidental discharge," describing the situation where a firearm was discharged inadvertently.
The term was, long ago, replaced with the more accurate term, Negligent discharge." The difference being that once you are in charge of such a deadly instrument, and have been correctly subjected to the rigorous training required and have passed the necessary handling skills tests for it, anything short of the highest standards of application of that training and those skills is considered negligence.
Why is it then that drivers are allowed to have accidents when, by their own claims they have carried out extensive training and passed a nationally sanctioned driving test? Please do not say that cars are less dangerous than guns, they are not. It is the people who use them who are dangerous, and there are a lot more car users in the UK than gun users.
Soldiers, Royal Marines, Sailors and Airmen must carry out periodic retraining and testing of their Skill At Arms abilities whereas drivers get a one shot (pardon the pun) driving test which, for a significant proportion will be the best days driving they ever do, everything from then on is a trail back to mediocrity for some and downright self entitled aggression for the mindless minority.
For those who think the comparison is specious, please bear the following statistics in mind:
1. The muzzle energy of the current 5.56 x 45mm NATO bullet is 1796 Joules.
2. The kinetic energy of a 1.5 tonne car travelling at 62MPH is 1499 Joules.
Not a lot of difference I feel, and the difference is narrowing markedly with the introduction of heavier battery operated vehicles. Rant over!

 

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chrisonabike replied to Bungle_52 | 4 weeks ago
0 likes

Pedantry but those numbers in the quote looked odd to me - so I checked *.  The muzzle energy looks right, but:

62mph = 27.7165 m/s

KE = 1/2 . m . v^2

0.5 * 1500 kg * (27.7165 m/s)^2  = 575,000 kg.m^2.s^-2

So more than 320 times higher.  Is it my sums?  Are they giving an estimate of the energy transferred in some way *given* that the car won't stop?  A quick check suggests that in a perfectly elastic collison much more energy would still be transferred to a static pedestrian...

The car has to be going pretty slowly for its KE to match that of the bullet.

(Some comparative "as much energy as / energy transfer [power] " numbers here.)

*I know these are different things - a 5.56 may put a hole through you as it may penetrate around 15-20 inches of soft tissue, although it might fragment in which case it may dump all that energy into you - and where it does so is quite important too.  A car will hit you and you'll probably be thrown somewhere so the car doesn't dump all the energy into you - but on the other hand the car will keep going so could end up on top of you.

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john_smith replied to chrisonabike | 4 weeks ago
0 likes

"and where it does so is quite important too"

Though not quite as important as you might expect. As the shockwave caused by the bullet passes through you it can cause significant damage some distance from the wound.

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chrisonabike replied to john_smith | 4 weeks ago
1 like

I think the status on that is "pending further research":

https://en.wikipedia.org/wiki/Hydrostatic_shock

Anyway, it doesn't matter, I was wearing a helmet!  *runs for cover*

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Cugel replied to alexuk | 4 weeks ago
4 likes

alexuk wrote:

Sticks and Stones. Beggars beleif. How about actually doing something to prevent these incidents, rather than wasting time and money on vanity exercises, by focusing on changing the words they publish on X and Facebook. Sometimes the snake is just eating itself.

Doing something generally requires we humans to be able to conceive the something so we can do it. We conceive somethings by use of language.

If a something involving people crushed by a badly driven car is described as "an accident" the something we do about it is to forgive and forget. If we describe the human-crushing events as "a careless and aggresive criminal act"  our doings in response will come to be something very different from forgiving and forgetting, one aspect of which would be prevention of such events in future.

*************

The human world, both metaphysical and physical, is constructed of language and all the associated efflorescense of culture and associated institutions, including the law. How we use language and its meanings vastly affects the doings of culture and law.

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mattw | 4 weeks ago
5 likes

A small but important step, because it reduces the ability to use the language of "accident" = "unfortunate occurrence" as an excuse for sloping shoulders on think about the cause and the remedy eg the simple routines of good driving.

It's one thing alongside many others requires, staring with graduated driving licenses, restoring road policing, Continuing Driver Education, drink drive limits that don't permit drink impaired driving, and the rest.

But this is wallpaper in the room.

In the couple of places I have pushed this story, the move is generally supported. People who don't get it think for some reason that this is about 'blaming drivers', whilst making it about causes (ie "why did this happen") not human intentions (ie 'who caused this') is a better safety system.

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mikewood | 1 month ago
4 likes

Think we may need a new word/acronymn. How about

Entirely

Predictable

Outcome

Following

Utterly

Crap

Driving

EPOFUCD?

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brooksby replied to mikewood | 4 weeks ago
2 likes

What's that last one?

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cmedred | 1 month ago
5 likes

So what? Here in the U.S. "accident" was largely replaced by "collision'' years ago, but law enforcement, prosecutors and the media go on treating collisions just like accidents with the drivers of deadly vehicles almost never identified (unless they happen to be drugged/drunk) and pretty much any and all forms of bad driving, including running down and killing people in bike lanes, dismissed because the "driver stayed at the scene and cooperated with police."

https://sf.streetsblog.org/2021/09/27/update-no-charges-against-distract...

If there was a wannabe serial killer out there looking to get away with murdering someone in every one of the 50 U.S. states, a motor vehicle would be the ideal way to do it. Just keep moving from state to state, changing your MV and name with every move and staying at the scene of each "collision" and cooperating with police.

The investigations of the deaths of vulnerable road users are so universally shoddy that no one would ever put the pieces together. 

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mitsky | 1 month ago
3 likes

I look forward to the day that BBC's Tom Edwards and their Facebook admins admit they were wrong and apologise for blocking me for pointing out their use of incorrect language.
At no point was I abusive/trolling.

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kinderje replied to mitsky | 4 weeks ago
4 likes

All you have to do is watch a couple of episodes of 'Newswatch' to realise that the BBC never makes mistakes, and never apologises for what most watchers think is bad reporting. The amount of times BBC News responds with 'we reviewd how we produced the bulletin, and we're right!!' is ridiculous.

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JLasTSR | 1 month ago
2 likes

Are they not following everybody else by moving away from saying accident.

Should they be following? Shouldn't they be setting the example?

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hawkinspeter replied to JLasTSR | 1 month ago
3 likes

JLasTSR wrote:

Are they not following everybody else by moving away from saying accident. Should they be following? Shouldn't they be setting the example?

Indeed - it's strange that they've chosen to keep on using the loaded word when I would guess that their interests align with reducing RTCs. Better late than never, I guess.

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Cugel replied to JLasTSR | 1 month ago
6 likes

There's a lot of euphemistic speech and writing practiced in our times, to hide us from various grizzly realities. "Passed away" for died; "accident" for killed or maimed (oneself or others) through carelessness or aggression. That hoary old example, "terminated with extreme prejudice" for killed viciously by a maddened soldier.

Personally I'd rather see plain speech describing the essentials of an event (such as "a named-driver killed a named cyclist by hitting them with a car/van/lorry" rather than "there was a fatal road accident") even if the core statement is also eventually qualified by something like, " ..... as a result of inept/aggresive driving" or "accidently because of unavoidable circumstances".

Such plain terminology doesn't hide the awfulness of a terrible truth; and doesn't trivialise the damage done.

But we moderns prefer to cover up unpalatable facts with sugary prose, especially sugary prose that absolves us of fault or responsibility.

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JLasTSR replied to Cugel | 1 month ago
1 like

I think we have done it for years enjoyed a cow sandwich recently?

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andystow replied to JLasTSR | 1 month ago
4 likes

JLasTSR wrote:

I think we have done it for years enjoyed a cow sandwich recently?

That's not why we use the word "beef." The meat wasn't for the Middle English speaking commoners, it was boeuf (or something like that) for the French speaking aristocracy.

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JLasTSR replied to andystow | 4 weeks ago
2 likes

Of course it comes from boeuf but we are still using it that is the very point. Just like we use what are essentially archaic terms or essentially euphemisms for things to slightly disassociate them, to make them more palatable to our sensibilities.

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